In the early 70ies, the liner shipping industry was characterized by a technical revolution: the first container vessel started navigating the Atlantic Ocean. The decade of the box ships had begun and only ten years later, this new form of shipping dominated the large trade lanes between Europe, the U.S.A. and Asia. Shipping from Europe to the southern hemisphere, however, remained the domain of the conventional cargo vessel for some years to come and it was this trade that O. Brunoni concentrated upon until his death in 1977.